The Best Use of Shop Fittings
While the United Kingdom begins to cautiously move out of recession, we are living in constant danger of a return to the dark days of government bailouts and mass misery. During that time, one of the most recognizable names on the British high street closed down, followed by a major bookshop chain and many of these shop sites remain empty. With such huge chainstores not impervious to disaster, shops need to work especially hard to avoid catastrophe, and an important factor in ensuring things run smoothly is striking a balance between a retail display that looks easy on the eye, but remains reasonably priced. There is not much point spending vast swathes of cash on beautiful shop fittings & retail displays if they make customers feel the shop is too swanky for them to spend their hard-earned cash.
Of course, this does make shopkeepers immediately think that they are being pushed towards cheaper retail display fittings. This is not the case - balance is key. If a shop is offering high-quality, well-made wares, customers will be attracted. However, if these are displayed on some poor-quality shop fittings, the goods will look slightly shabby. On the flipside, retail display fittings that give a fairy average shop a 'boutique' feel are not a good idea during a period of economic uncertainty. People are looking to watch their expenditure, and feel almost intimidated by an overly-elaborate display. Indeed, a huge investment in shop fittings may backfire if a shop is not making enough money to justify the investment.
Of course, this does make shopkeepers immediately think that they are being pushed towards cheaper retail display fittings. This is not the case - balance is key. If a shop is offering high-quality, well-made wares, customers will be attracted. However, if these are displayed on some poor-quality shop fittings, the goods will look slightly shabby. On the flipside, retail display fittings that give a fairy average shop a 'boutique' feel are not a good idea during a period of economic uncertainty. People are looking to watch their expenditure, and feel almost intimidated by an overly-elaborate display. Indeed, a huge investment in shop fittings may backfire if a shop is not making enough money to justify the investment.
